Your Sales Communication Profile
Understanding how customers experience you in a sales conversation
Thank you for taking this assessment.
YOU KNOW WHAT YOU ARE TRYING TO SELL.
BUT WHAT IS THE CUSTOMER TRYING TO BUY?
That question sits at the heart of this report. Most sales conversations do not fail because of the product, the price, or the pitch. They fail because of a mismatch between what the salesperson is communicating and what the customer needs to understand before they can buy.
This report is not about your sales personality or your ability scores. It is about how your natural communication style shows up in real sales conversations, and how the customer experiences it.
People do not buy based on logic alone. They buy based on how understood they feel in the conversation.
Your communication tendencies are not a limitation. But when they operate outside your awareness, they can quietly become the ceiling on your conversion rate.
The goal is not to change who you are. It is to give you control over how you show up, so you can adapt to the person in front of you.
As you read through this report, focus less on labels and more on patterns.
That is where better sales results begin.
BEFORE YOU CONTINUE, CONSIDER...
Where do your conversations tend to slow down?
What do customers do or say immediately before momentum drops?
What might they need to feel or understand before they can buy?
Your Sales Communication Profile
YOUR COMMUNICATION TENDENCIES
Relative communication tendencies — not measures of sales ability
Your Communication Style
You know what you are trying to sell. But what is the customer trying to buy?
Before your next sales conversation, ask yourself:
- •What is this customer trying to buy — not just what am I trying to sell?
- •Where do my conversations tend to slow down, and what does the customer do right before that happens?
- •What does the customer need to feel or understand before they can make a decision?
How You Show Up in Sales Conversations
These are your strongest communication tendencies in sales conversations. For each one, you will see how it can become a blind spot when overused — and what the customer may be experiencing as a result.
Driving Decisions Forward
You naturally drive conversations towards a decision and create momentum that keeps deals moving.
You move to the solution before the customer has finished describing their situation. Presenting too early means you may be solving a problem the customer hasn't fully articulated yet.
They feel rushed — as though they're being led to a conclusion before they've been understood.
Before presenting, ask one more question. Let the customer finish their picture before you offer yours.
Keeping Conversations on Track
You keep conversations focused on the result, which prevents deals from drifting.
You skip past discovery and relationship in pursuit of the close. You may miss what the customer actually cares about because you're focused on what you want to achieve.
They feel like a target, not a person — the conversation is about your outcome, not their need.
Ask "What would make this a good outcome for you?" before you share your recommendation.
How to Communicate With Each Buyer Type
The customer is not trying to buy your product — they are trying to buy a solution to their situation. Here is how to flex your natural style when communicating with each type of customer:
Match their pace — be direct, lead with outcomes, skip the small talk.
Allow some rapport-building before business. Match their energy briefly.
Slow right down. Ask about their concerns. Don't rush to the close.
Come prepared with data, logic, and answers to questions they haven't asked yet.
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